Knowledge Center

Surveys Answer Your Most Important Questions

By Timothy Bentley

A well-designed survey can answer many crucial questions for you. Here are a few of them.

"What do we need to hear?"

Well-written surveys enable responders to cast their vote on key issues and make certain you know what is important to them.

"What are we doing right?"

A survey scorecard tells you what's happening below the surface, and helps you capitalize on your winning strengths.

"What do we need to change?"

With confidential surveys, responders feel safe providing previously unspoken information about organizational climate or development projects, identifying new areas for growth.

"What should we do?"

Accurate information about attitudes inside and outside the organization replaces outdated prejudices or hunches, as a basis for strategy.

"How can we grow?"

Surveys provide great guidance for new initiatives, from process change to training, from product launches to advertising campaigns.

"Who do we count on?"

Surveys convey a message to responders. They say that you're interested in their opinions and experiences. The result is greater motivation and gratification. A satisfied workforce attracts satisfied customers -- whether you are a business, a not-for-profit, a government, or an association.

Timothy Bentley is Chief Operating Officer of Panoramic Feedback.